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Building Your Brand Workshop: for Yoga Teachers
Welcome!
Let's Get to Know One Another
Module 1: Intro
1.1 Intro & Overview (12:59)
1.2 The Business of Yoga (20:58)
1.3 Branding Overview (13:27)
Module 2: Personal
2.1 Intro & Overview (5:22)
2.2 Your Story (0:50)
2.3 Your Offerings (2:10)
2.4 Your Ideal Student (1:04)
2.5 Your Goals (1:37)
2.6 Your Journey (1:55)
2.7 Personal Wrap-up (2:30)
Module 3: Visual
3.1 Intro & Overview (4:15)
3.2 Brand Tones (6:00)
3.3 Typography (16:45)
3.4 Colours (25:18)
3.5 Wordmarks + Logos (55:48)
3.6 Brand Stylesheet + Visual Wrap Up (5:30)
Module 4: Promoting
4.1 Intro + Overview (2:37)
4.2 Thinking Like Your Audience (5:18)
4.3 Print Marketing (91:57)
4.4 Online Marketing (51:46)
4.5 Authentic Networking (6:17)
4.6 Blogging + Email Marketing + Referrals (21:16)
4.7 Wrap Up (3:37)
Module 5: Web
5.1 Intro + Overview (3:51)
5.2 Planning + Layout (55:31)
5.3 Optimizing + User Experience (24:41)
5.4 Content Design (102:03)
5.5 Wrap Up (3:38)
Module 6: Launch
6.1 Intro + Overview (1:26)
6.2 Launching Your Brand (9:20)
6.3 Measuring Results + Maintenance (17:29)
6.4 Wrap Up (3:15)
Teach online with
2.4 Your Ideal Student
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